The commercial was a very interesting experience. Some things I was very good at in the commercial was following the storyboard. We were very good at staying on track. I am very good at staying organized and on top of things. Something we could have worked on was the editing process. For both me and my partner this was our first time editing. Especially adding the music. I had a very challenging time turning the music into a MP3 file. For the music video I hope the editing will be more of a smoother process since we will have a little more experience with Pinnacle Studios software.
Song
We are doing the song Roar by Katy Perry. We are doing this song because it is a very upbeat and energetic. Roar is a very popular song so we can connect to people with the video due to the popularity of the song. It has a very inspiring message in the song of standing up for yourself and not giving up.
Conventions
Genre- The genre of Roar is pop song. Pop is a very upbeat and known for using electrical guitar, drums, keyboard, and bass.
Camera angles/ shots- Many of the angles in the shots in the pop genre are close up or mid shots from the waist up. There is not a lot of pan or tilt shots
Sound- Much of the pop genre is upbeat and has a strong beat following. The mood of many pop songs is energetic or a party song
Editing- In pop a lot of jump cuts are used. In addition a lot of times the editors will use cross cutting and reverse shots.
CLAMPS
Costumes- In pop videos the costumes are usually fairly simple. Many of the "costumes" is just normal everyday clothes such as jeans and a t-shirt.
Lighting- Much of the lighting in pop videos is bright lighting. As well as much of the lighting is soft.
Acting- Pop music videos usually have little acting. Mostly it is everyday moments such as walking or talking.
Makeup- Much of the makeup in pop videos is natural makeup. No intense eye makeup or bronzes. Just basic concealer and maybe a little powder. To make the effect of not wearing any. The natural makeup is so the singers and actors do not look washed out by the lighting.
Props- Many videos do not have intense props. Just everyday items such as a cell phone or a wallet
Setting- Pop video's setting is everyday setting. From a city setting to a country. The setting in the videos changes according to the story line of the video
nice!
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