The normal conventions for a Gatorade commercial are athletes or people working out. The subjects of the commercial normally drink a bottle of Gatorade before winning the big game or after the huge workout at the gym. The majority of the commercials end with the subject taking a big sip from the Gatorade or slamming the bottle down on a table. A lot of the commercials are endorsed by professional athletes including J.J Watt, Dwyane Wade, Serena Williams, Tiger Woods, and Katelyn Tuohy. The entirety of the commercials are action packed. Gatorade endorses athletes from all major sports.
Common lighting for the commercials is hard lighting on the athletes. Gatorade creates shadows on the subjects. They often use natural lighting from the moon or sun. Majority of the sound in the commercials is natural sound. Whether it's the subject breathing hard after a run or the alarm clock in the morning. Something Gatorade uses voice-overs or fast upbeat music.
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