Audience and Institution Essay

Discuss the way audience consumption has changed over time
Media type : Music

    Today in the twenty-first century anything we want to do or know is at the touch of our fingerprints.

Any movie or TV show we want to watch can be found in minutes. The same thing can be said about

music. Any song or album we can easily find whenever and wherever. In the last 150 years the ways music

is consumed by audiences have changed in many ways. From the phonograph in 1877, to vinyl records

in 1948, to present day music streaming services such as Apple Music and Spotify, music consumption

has become more quick and efficient for audiences. 

In 1877  Thomas Eddison created a machine called the phonograph. This device could record sound and then play it back. The music receiver was made from a tin cylinder wrapped in foil and a very small membrane called the diaphragm, which was attached to a needle. Sound waves were directed into the diaphragm, making it vibrate. The vibrations would play back the recorded sound. This was thefirst way to listen to non - live music. Since then music consumption has become modernized like everything else in the world. We can use audio streaming services to look up any song or album within seconds. Let's look at the popular music streaming service, Spotify for an example. Spotify wasfounded in 2006 by Daniel Ek and Martin Lorentzon in Stockholm, Sweden. Since then Spotify has become the most popular audio streaming service company world-wide. Globally Spotify has 286 million users which includes 130 million subscribers across 79 markets. In the last year the Spotify stock has been in a high demand. The company has made a gross profit of nearly 490 million dollars and 1.92 billion in revenue, passing all other audio streaming services. These audio streaming service companies have changed the way we consume music.  Compacts disks or CDs sales have decreased 18.5 % in the last year. More and more people are going away from buying music and moving towards streaming it instead.Therefore our consumption rates are changing constantly.

 Not only has our ways of consumption changed but also the ways artists get compensation has changed as well. As stated from a case study done by Benjamin Fly, University of Arkansas 2016 “ In many cases, the prominence of the royalty is changing dramatically in response to the new era ofstreaming as a relevant method of music consumption." Instead of only receiving a percentage of record sales or radio revenues, artists are now entitled to collect their earnings based on the number of plays they receive from each streaming service.” Seeing how artists' compensations have changed allows us to understand how much music consumption has changed over the years.  Going back to my Spotify example, Spotify pays an artist about $0.006 to $0.0084 every time their song is streamed. An artist withone million streams would get around $6000 to $8400. Spotify gets much of its revenue from monthly subscribers and their subsidiaries. Spotify is a conglomerate to many music recording companies.  

Companies like Spotify are revolutionizing the way we listen and consume music. Like everything else in this world, music consumption will continue to change and modernize. Audiostreaming services popularity and profit will only continue to go up and grow. We are living in an era that is going away from hard- copies of music. We as a society should embrace the change and recognize that music consumption will always continue to be changing and improving.

Extract : 24

Extract Essay : 24

    The extract I chose to do was 24. The extract shows a girl named Nina being held for questioning.

She has information on a bomb that is going to blow. There is one guy that is questioning her. The room

they are in is being watched by people in another room. They have a secret camera inside the questioning

room. The author's view when creating this extract was that he wanted these scenes to be intense. He

wanted the audience to feel suspense while watching. He was able to build suspense and add intense

moments by using certain camera angles and movements, editing techniques, and mis en scene. 

   The first scene in the extract has no dialogue. The main characters are just looking at one another. There

is a slow and deep sound playing behind which is the non- diegetic sound.  The camera does extreme

close-ups for both of the characters.This entire scene is shot using the closeups.  The cameraman is

doing shot- reverse- shots between the two characters as they are looking at each other.  There are also

a few zoom-ins onto Nina and the other character which the camera goes from close-ups to extreme

close-ups. The close-ups in the scene make it very intense, more so than a mid or long shot would.

This contributes to the author's main view of creating an intense scene for the audiences. 

The second scene is the extract does have dialogue. They are talking about the bomb. Nina has

a contact who knows when the bomb will blow up. Like the first scene majority or the scene is shot

using close-ups on the characters, but there are a few mid-shots as well. While they are talking there is

an over-the shoulder shot used. Similar to the first scene there are quite a few shot- reverse- shots as

well as a pan in the scene.  In scene two the intensity from scene one has followed by continuing to use

the close-up technique. The dialogue is very serious and slow. This adds more the suspense and intensity

that the author hoped to accomplish when creating the extract.

    The third and final scene in the extract is similar to the first two scenes. The dialogue in this scene

follows the dialogue from the previous scene. The close-up and shot reverse shot techniques

are continued. The same non- diegetic sound that was used in scene one is brought back into this scene.

There is a two shot and a long shot used as well. This was the only time in the extract that these shots

were used. Near the end of the scene there is a split screen. The split screen is played  right after Nina

gets pushed against the wall by the questioner. We can see the two main characters on the right hand

side and on the left are the people who were watching the questioning. We see them running towards the

room on the left hand side.  The split screen effect gives more depth and adds another layer to the scene.

Using a split screen rather than cross-cutting creates a better flow. The audience can watch the two things

going on at one time. Nina being thrown against the wall and the people running is an intense moment

in the scene that adds to the overall intensity of the extract.       The author’s view for when he was creating this extract was that they wanted it to be intense and a

little suspenseful. The author was able to accomplish this by using many different camera angles, editingtechniques and sound. The main aspect that helped create intensity was the use of close-ups and

the nondiegetic sound. Without the use of these two the extract would not have been as intense as it was.

                                 

Music Video

This is my music video I created with my parter Kol Bennett earlier in the year. This was my second major project. I created this around November and December of last year. We did it to the song Roar.

Movie

This is the movie I created with my partner Kol Bennett. This is our comedy film. This is our final exam project for our AICE media class. We created this about a month ago. 

Critical Reflection Questions

This is my Critical Reflection Questions. When I was editing I didn't realize there was going to be a watermark on it. I had to screen record it as download the recording because the file was to large to download into google docs. I will be posting my comerical and music video as well since we are not sure how Cambridge will be grading our blogs. I found filming the CCR fairly easy since I have become more comfortable with editing softwares

Update on the Corana virus

   Since my last blog that was posted last Thursday not much has changed. Everyone is still in quaratine. We are starting on our second week of online school. The government does not know how long we will have to stay in quaratine. They are saying we might have to saty in quaratine until summer. Along with everyone else I am hoping that is not true. During the summer is the chance to hang out with my friends everyday and go to the beach. I also travel and go to an overnight camp during the summer so I am hoping everthing blows over before then.  We all have to do our part and stay inside to help. The less we go out the faster things will get better.
  Today is Monday and I will post another blog on the upcoming Thursday. On Wednesday I will be turing in my CCR questions. So my thursday blog will be about my CCR rather than more corana virus updates. Worldwide there are over one million confirmed cases of the corana. There are 340,000 cases and 10,000 deaths in the United States. The US has the highest number of confirmed cases.  The world at the moment is all freaked out since we have never experinced something like this. This pandemic will be stuff our grandchildren might read about in their history classes.  At the moment all we can do is stay inside and frequenlty wash our hands. I will continure blogging about my journey with the outbreak.

Corana virus update

             This blog will is an update with all of the corona virus stuff. I haven't posted a blog in about a week and a half since last week was my spring break. Our schools have been canceled until at May 1. All non- essential business are shut down and all of our end of year testing has also been cancelled.  Even though our movie was our final exam my teacher will still be grading it. I will still be writing more blogs.  My CCR questions are due next week so soon I will be publishing a CCR blog. Since schools are closed all students are doing an online schooling program. We don't know how long until things go to back normal. The government is hoping all before summer begins.
            Last blog I said I would be talking about the effect COV1D-19 on the film industry in general. Multiple movies have delayed their premieres until further notice. Movies such as Black Widow, Mulan and the Minions Movie. Multiple film festival have been cancelled or delayed. AMC movie theaters let go 26,000 of their employees worldwide.  Popular TV shows like Stranger Things and Grey's Anatomy have delayed the filming of their new seasons. The Tony Awards have been postponed.  Disney World and Disney Land has been closed. The last time the parks closes was the 9/11 attacks.  Many music festivals have been cancelled as well, such as the Coachella music festival.